"Not only [does] this work, it also couldn't perform any better because it works PERFECTLY.
I've never come across a deodorant - clean or toxic - that works like this one does.
I'll also never search for another deodorant ever again because I don't think anything could possibly work (and feel) better."
Why worry if the ingredients are safe when you can know they are?
Mineralized is made of the minerals native to your body.
Magnesium and Calcium.
Your body has them already, and knows how to process them.
Application is easy with our custom applicator.
"This powder is just simply unbelievable, no stink and can sometimes last two days.
I've now been using it for a year and I simply don't know what I would do without it. It works on other body parts as well, and the smell is subtle and wonderful.
I can't believe this product exists, and it took me so long to find it.
This is simply the best deodorant ever."
The cleanest possible deodorant
We have a background in science.
We researched the scientific literature on body odor.
We looked for simple mineral compounds to neutralize body odor.
-comes from nature
-is made of minerals native to your body
Truly a new concept: made of minerals, not chemicals.
So Glad I Tried It
"This is the only natural deodorant that has worked for me.
Other natural deodorants would make the odor worse throughout the day.
With Mineralized I smell fresh and feel dry all day! This stuff is amazing.
I am so glad I decided to try it"
Great for sensitive skin
Not sticky or greasy.
Our most sensitive customers tell us they had given up on wearing deodorant.
Until they found Mineralized.
No rashes or itching.
No clothing stains (the powder just brushes off).
It Works, No Residue
"I love that there is no residue. I actually prefer the powder over a stick.
Mineralized definitely stood up with upper 90s and humidity poolside."
"(1) Mineralized works, and it works all day long.
(2) I have no skin reaction to it, which is very rare.
(3) It goes on dry and feels refreshing; no more icky-sticky.
(4) No aluminum.
(5) No staining of clothes.
(6) It works everywhere - private areas included.
(7) It works on feet, even after 14 hours. When visiting, I can leave my shoes at the door with no concern that my feet or my shoes will offend.
(8) Negatives: none.
I've tried dozens and dozens of sprays, roll-ons, glide-ons, powders, home-made concoctions, and very pricey products.
Not one has all of the eight benefits listed above."
In the long term, the entire product life cycle should be a sustainable cycle with our environment.
The water cycle and the carbon cycle are two examples from nature.
Each step in the cycle naturally leads to the next.
Compare this to how humans generally behave.
We introduce new packaging and chemicals to the environment, without regard for what effects they will have.
Look at micro-plastics or "forever chemicals" to name a few negative examples.
Mineralized is a closed cycle.
We source minerals from sea water.
We use those minerals to solve a problem: body odor. Those minerals later are washed back to the sea.
This is the future we have to build.
We are trying to build that future now.
The most harmless product
What if your deodorant was made of the things ALREADY in your body?
It would be a higher standard.
It would be the cleanest possible deodorant.
This is what we did with Mineralized.
Mineralized uses Magnesium and Calcium to stop odor.
Substances native to your body.
Your body already manages magnesium and calcium. They are part of the natural rhythms of your body.
Mineralized is BEYOND natural. It is made of ingredients that are naturally IN YOU.
Mineralized is the non-toxic deodorant powder.
It is made of things that are ALREADY in your body.
Compare that to chemical deodorants, full of bodily-foreign ingredients.
Mineralized uses magnesium and calcium to stop odor.
Stuff your body is familiar with.
Your body already manages magnesium and calcium.
They are part of the natural rhythms of your body.
Mineralized is BEYOND natural: It is completely non-toxic, by design.
Free of baking soda and aluminum.
Free of all chemicals. Made of minerals magnesium and calcium.
- Very gentle on skin: No aluminum or baking soda. The "deodorant of last resorts" for many with sensitive skin.
- pH very close to neutral.
- "Feels like nothing" underarm feel. Free of any greasy, waxy or gooey residue because it is a powder. People love the way it feels!
- Non-toxic: Free of plastics, petrochemicals (chemicals from oil), parabens, phthalates and lilials, and hormone / endocrine disruptors.
- Vegan, gluten free, not tested on animals.
- Won't stain clothing (if you get it on your clothes, it easily brushes off. Even dark clothes).
- Coconut oil free version available (made with jojoba oil instead), for those with nut sensitivities.
Magnesium Hydroxide is an antacid and helps neutralize odor and is derived from sea water.
Magnesium Carbonate absorbs moisture, keeping you drier.
Magnesium Oxide (Magnesia) is a hydroscopic (water-absorbing) compound also derived from sea water.
Calcium Carbonate (Calcite) is an antacid and helps create an inhospitable environment for odor-causing bacteria.
Calcium Sulfate This mineral also absorbs moisture and balance the formula.
Fractionated Coconut Oil or Jojoba Oil. A very small amount of food-safe, organic oil is added to dampen the powder for easier application.
(Don't want coconut oil? Try our Ultra Senstive Mineralized, made with jojoba oil )
Essential oils (in scented Mineralized). We source high-quality (organic when possible) essential oils for our scents.
Only 6 food-quality ingredients
Each ingredient is the highest purity ("food grade") and is safe to consume. You could technically eat this deodorant (the unscented version).
Eco-friendly: the majority of the ingredients come from evaporating sea water and harvesting the remaining residual minerals. Not digging oil from the ground.
"It does not irritate my skin, and it works!" -Toni
Why a powder?
Oil-derived chemicals are what make common deodorants into sticks, gels, and creams. They create the texture.
The environmental impacts of the oil industry are well known.
The long-term health effects of applying these chemicals to your body are, at best, unknown.
Mineralized Deodorant Powder does not use these chemicals.
We made a simple, clean formula in a raw form: a mineral powder.
Choose Mineralized for both long-term and environmental health.
"Natural" is mostly marketing jargon now
For some companies it means:
"Ingredients that came from something natural that sounds safe".
They are still chemicals that are foreign to your body, and untested in the long term.
The big idea with Mineralized is it is made from stuff your body already has in it.*
Magnesium and Calcium.
So no unknown long-term health effects of these foreign chemicals.
*(Apart from a tiny amount of coconut and essential oils for scent and consistency).
Magnesium and calcium ingredients that neutralized body odor.
The formula was invented by a scientist turned creator.
We studied the scientific literature on the chemistry of body odor.
- Neutralized body odor
- Made of minerals that are already in your body
- Made of minerals that are naturally found in spring water sources.
Mineralized is a new concept in deodorant that sits at the intersection of those three conditions:
1. Firstly, it has to eliminate body odor.
2. To be harmless to your body for the long term, we chose minerals that are familiar and native to your body.
3. Short story: It is a return to natural water sources. Longer story can be found here.
Our formula is made of simple magnesium and calcium compounds (ingredients).
It does not contain baking soda, aluminum, or any chemicals. And it works.
Eco-Friendly Product Life Cycle
Where do your products come from, and where do they end up?
We put a lot of thought into this when building Mineralized. We aren’t perfect, but we are ahead of most others.
Sustainable Product Packaging
We are plastic-free.
Recyclable: our main container is made of recyclable aluminum.
Refillable: biodegradable cardboard refill containers, just fill up your container.
The applicator sponge is only 70% biodegradable. We are actively testing a fully biodegradable option that also works as an applicator (to see if it is actually biodegradable, as it is quite new technology).
We chose an applicator that has a long lifetime: it can be washed repeatedly without wear.
Shipping: lightweight, and no plastic in our shipping materials.
We are free of petrochemicals.
Many personal care products use chemicals that are derived from oil. This is how many common deodorants are made into sticks and gels.
Even “vegetable-derived” chemicals come primarily from corn, a monocrop that is being shown to be harmful to the planet.
Mineralized ingredients are commonly sourced from evaporating high-mineral-content water (such as sea water), and the mineral residue is separated for use in industry. Specifically, most of our minerals come from the dead sea.
This is much better than digging oil out of the ground.
Powder lifecycle: when you shower and Mineralized rinses away, you are only adding the same minerals back into the water where they came from.
Origin of Mineralized
Design and Creative
The Mineralized brand and packaging concepts are advanced by Dave Seator, a trusted partner and creative resource. If you have any creative feedback, critique or requests, please let us know.
Nothing Compared To This
"This is the best deodorant I've ever used.
It is non irritating, stops sweat and odor.
I've told everyone I know that's looking for a nontoxic option to purchase this.
I've tried so many others and nothing compared to this."