Why worry if the ingredients are safe when you can know they are?
Mineralized is made of the minerals native to your body.
Magnesium and Calcium.
Your body has them already, and knows how to process them.
Application is easy with our custom applicator.
Eco-friendly
No plastic.
Reusable and recyclable container.
Refillable: biodegradable cardboard refill packaging.
Vegan. Cruelty-free.
Ingredients come from evaporated sea water.
No oil-derived chemicals.
The cleanest possible deodorant
We have a background in science.
We researched the scientific literature on body odor.
We looked for simple mineral compounds to neutralize body odor.
Mineralized Deodorant:
-neutralizes odor
-comes from nature
-is made of minerals native to your body
Truly a new concept: made of minerals, not chemicals.
Great for sensitive skin
Non-irritating. No baking soda.
Not sticky or greasy.
Our most sensitive customers tell us they had given up on wearing deodorant.
Until they found Mineralized.
Free of Coconut oil.
How to apply
Application is easy. First, press the powder.
When you first get Mineralized, it will be a loose powder. First, press Mineralized into a pressed powder with your applicator.
After, applying is simple:
Roll the applicator in and out of the container:
Tips:
- Some prefer to apply with their shirt already on. This helps with the powder rubbing off on clothes as you get dressed.
- The applicator can be stored inside the container for travel:
Mineralized not as effective as you want? Here are some things we have learned:
Clothing or underarm odor?
We have found that underarm odor can reside in your underarm, your clothing, or both. Firstly, we suggest checking your clothes and underarm independently to determine if your clothes are responsible.
Using other deodorants tends to leave a buildup of residue in your clothing that most laundry detergents do not remove easily.
Quantity + every nook
Are you applying enough? You could experiment with adding a little more. Be sure to get it in every spot in your underarm, including the folds near the front and the rear. Sometimes there can be smelly spots.
Gently exfoliating underarms
Another recent learning of ours (from our customers) is that gently exfoliating your underarms seems to help with effectiveness, particularly those for whom Mineralized doesn't seem to work for long enough.
Our guess is that exfoliating removes the buildup of dead skin, reducing the places that bacteria can hide and the powder can't reach.
To gently exfoliate you can use a washcloth, or one customer told us about these silicone scrubbers that work pretty well (Amazon link):
Layering with other products
Some customers layer Mineralized with other deodorant products. We do not recommend this, as the resulting mixture might have unknown and undesirable effects, including a decrease in effectiveness and possible skin reactions.
Tight-fitting clothes
If you wear tight shirts, the powder might rub off on your shirt when you put it on, leaving your underarms without any deodorant on them.
If you think this might be happening, we recommend putting your shirt on first, and then applying Mineralized up UNDERNEATH your shirt.
This does two things: a) minimizes the chance that it is rubbing off while putting on your clothes, and b) keeps all the powder in the underarm area.
Coming from other (typically coconut-oil-based) natural deodorants
The residue left behind by these products might take some time to fully dissipate through cleaning and natural skin shedding. Sometimes there is an adjustment period for these customers.
It simply doesn't work for about 5% of the population, and we don't know why at this time (it is related to personal biochemistry). You could be in that minority.
True test
The true test to determine if you are in the minority is to reapply a liberal amount of Mineralized AFTER you notice an unpleasant odor. If the odor doesn't vanish, then it doesn't work.
Re-applying
Depending on how much is applied and how sweaty of a day you might be having, a small number of people have found they need to reapply during the day. Because of the no-residue nature and the way Mineralized neutralizes odor, this is perfectly fine.
Custom scents
Learn how to make your own custom scents here.
Symbiotic products
In the long term, the entire product life cycle for ALL products should be a sustainable cycle with our environment.
The water cycle and the carbon cycle are two examples from nature.
Each step in the cycle naturally leads to the next.
Compare this to how humans generally behave.
We introduce new packaging and chemicals to the environment, without regard for what effects they will have.
These externalities can disrupt the environment to varying degrees.
Look at micro-plastics or "forever chemicals" to name a few negative examples.
Mineralized is a closed cycle.
We source minerals from sea water.
We use those minerals to solve a problem: body odor. Those minerals later are washed back to the sea.
This is the future we have to build.
We are trying to build that future now.
The most harmless product
What if your deodorant was made of the things ALREADY in your body?
It would be a higher standard.
It would be the cleanest possible deodorant.
This is what we did with Mineralized.
Mineralized uses Magnesium and Calcium to stop odor.
Substances native to your body.
Your body already manages magnesium and calcium. They are part of the natural rhythms of your body.
Mineralized is BEYOND natural. It is made of ingredients that are naturally IN YOU.
Ingredients
Benefits
- Very gentle on skin: No aluminum or baking soda. The "deodorant of last resorts" for many with sensitive skin.
- pH very slightly alkaline.
- "Feels like nothing" underarm feel. Free of any greasy, waxy or gooey residue because it is a powder. People love the way it feels!
- Non-toxic: Free of plastics, petrochemicals (chemicals from oil), parabens, phthalates and lilials, and hormone / endocrine disruptors.
- Vegan, gluten free, not tested on animals.
- Won't stain clothing (if you get it on your clothes, it easily brushes off. Even dark clothes).
- All are now free of coconut oil (May 2024) and use organic jojoba oil instead. Exception: charcoal unscented uses coconut as the source of the activated charcoal. This does not contain any oil, but if you are sensitive to coconut oil you might want to avoid.
Made of minerals magnesium and calcium.
Ingredient list:
Announcement: All are now free of coconut oil and use jojoba oil instead (May '24).
Magnesium Hydroxide is an antacid and helps neutralize odor and is derived from sea water. EWG ranked 1 (safest).
Magnesium Carbonate absorbs moisture, keeping you drier, also derived from sea water. EWG ranked 1 (safest).
Calcium Carbonate (Calcite) is an antacid and helps create an inhospitable environment for odor-causing bacteria. This is derived from limestone. EWG ranked 1 (safest).
Magnesium Oxide (Magnesia) is a hydroscopic (water-absorbing) compound also derived from sea water. EWG ranked 1 (safest).
Organic Jojoba Oil. A very small amount of food-safe, organic oil is added to dampen the powder for easier application. EWG ranking depends on brand, but generally 1 (safest).
Essential oils* (in scented Mineralized). We source high-quality (organic when possible) essential oils for our scents.
Scents:
Worried you won't like the scents? Free exchanges, just contact us!
3 new additions (Apr 2025): Vetiver, Cedarwood Atlas, and Charcoal Unscented.
Vetiver (Leather, tobacco, grassy, elegant and primal)
Cedarwood Atlas (Crisp, light cedar, hints of soft mint, subtle notes of dark fruit)
Tea Tree (fresh, herbal, antiseptic, similar to eucalyptus but more complex)
Sandalwood (creamy, gently warm, subtly spicy, sophisticated)
Cherry Blossom* (light, sweet and refreshing with notes of pear, rose, and vanilla)
Blue Tansy (earthy, slightly fruity, herbal with honey undertones, surprising depth and complexity)
Lavender (floral, clean, notes of rosemary and mint, calming and soothing)
Pink Grapefruit + Bergamot (crisp and fruity, fresh, bright and invigorating)
Sage (dry, herbaceous, peppery, hints of eucalyptus and mint, magical and cleansing)
Wild Black Spruce (freshly-cut pine, clean, sharp, musky, wild and ancient)
Vanilla (sweet, rich, freshly baked, warm and cozy)
Rose (graceful, exquisite, softly floral sweetness, and delicate and commanding)
Sensitive Unscented (completely unscented, smell like yourself, and our most sensitive offering)
Charcoal Unscented (Sensitive Unscented infused with organic activated charcoal. Charcoal is sourced from coconut).
Charcoal in deodorant helps absorb moisture and neutralize odor-causing bacteria due to its highly porous structure. The darker pigmentation of our charcoal-infused formula also reduces the visibility on darker skin complexions.
*Cherry blossom is technically "fragrance oil", not an essential oil. It is free of parabens, phthalates, Lyrals and Lilials (all known to have negative effects on humans). All other oils are essential oils, organic when available.
Certificates of Analysis:
We do not 3rd party test our final products, but the ingredients are tested thoroughly before we buy them.
Our powder ingredients abide by Proposition 65 list of banned ingredients and do not contain any of these substances:
http://oehha.ca.gov/prop65/
Here are the certificates of analysis of the powder ingredients:
Essential oil certificates are available upon request.
Mineralized is the non-toxic deodorant powder.
It is made of things that are ALREADY in your body.
Compare that to chemical deodorants, full of bodily-foreign ingredients.
Mineralized uses magnesium and calcium to stop odor.
Stuff your body is familiar with.
Your body already manages magnesium and calcium.
They are part of the natural rhythms of your body.
Mineralized is BEYOND natural: It is completely non-toxic, by design.
Food-quality ingredients
Each ingredient is the highest purity ("food grade") and is safe to consume. You could technically eat this deodorant (the unscented version).
Eco-friendly: the majority of the ingredients come from evaporating sea water and harvesting the remaining residual minerals. Not digging oil from the ground.
----
"It does not irritate my skin, and it works!" -Toni
Why a powder?
Oil-derived chemicals are what make common deodorants into sticks, gels, and creams. They create the texture.
The environmental impacts of the oil industry are well known.
The long-term health effects of applying these chemicals to your body are, at best, unknown.
Mineralized Deodorant Powder does not use these chemicals.
We made a simple, clean formula in a raw form: a mineral powder.
Choose Mineralized for both long-term and environmental health.
"Natural" is mostly marketing jargon now
For some companies it means:
"Ingredients that came from something natural that sounds safe".
They are still chemicals that are foreign to your body, and untested in the long term.
The big idea with Mineralized is it is made from stuff your body already has in it.*
Magnesium and Calcium.
So no unknown long-term health effects of these foreign chemicals.
*(Apart from a tiny amount of coconut and essential oils for scent and consistency).
Mineralized formula
Magnesium and calcium ingredients that neutralize body odor.
The formula was invented by a scientist and inventor.
We studied the scientific literature on the chemistry of body odor.
We then looked for compounds that satisfied 3 conditions:
- Neutralized body odor
- Made of minerals that are already in your body
- Made of minerals that are naturally found in spring water sources
Mineralized is a new concept in deodorant that sits at the intersection of those three conditions:
Explanations:
1. Firstly, it has to eliminate body odor.
2. To be harmless to your body for the long term, we chose minerals that are familiar and native to your body.
3. It is a return to natural water sources. Read more here.
Our formula is made of simple magnesium and calcium compounds (ingredients).
It does not contain baking soda, aluminum, or any chemicals. And it works.
Eco-Friendly
Eco-Friendly Product Life Cycle
Where do your products come from, and where do they end up?
We put a lot of thought into this when building Mineralized. We aren't perfect, but we are ahead of most others.
Sustainable Product Packaging
We are plastic-free.
Recyclable: our main container is made of recyclable aluminum.
Refillable: biodegradable cardboard refill containers, just fill up your container.
The applicator sponge is only 70% biodegradable. We are actively testing a fully biodegradable option that also works as an applicator (to see if it is actually biodegradable, as it is quite new technology).
We chose an applicator that has a long lifetime: it can be washed repeatedly without wear.
Shipping: lightweight, and no plastic in our shipping materials.
Mineralized Powder
We are free of petrochemicals.
Many personal care products use chemicals that are derived from oil. This is how many common deodorants are made into sticks and gels.
Even "vegetable-derived" chemicals come primarily from corn, a monocrop that is being shown to be harmful to the planet.
Mineralized ingredients are commonly sourced from evaporating high-mineral-content water (such as sea water), and the mineral residue is separated for use in industry. Specifically, most of our minerals come from the Dead Sea.
This is much better than digging oil out of the ground.
Powder lifecycle: when you shower and Mineralized rinses away, you are only adding the same minerals back into the water where they came from.
Origin of Mineralized
Founder's story
Design and Creative
The Mineralized brand and packaging concepts are advanced by Dave Seator, a trusted partner and creative resource. If you have any creative feedback, critique or requests, please let us know.
Contact us
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New to Mineralized?
Collection list
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Mineralized Big Samples
Big samples: each sample lasts 5-8 weeks. 1/3 of full-size. Free shipping...
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Full-Size Mineralized
Lasts 5-8+ months, 2x-3x your current deodorant. Same size as refills. Each...
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Sensitive Skin
It works for sensitive skin because: It is made of minerals, not...
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Mineralized Refills
Refills shipped in biodegradable cardboard tube. Extra applicators available here. Full-size portion,...
