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Mineralized is BEYOND natural.
Imagine your deodorant was made of the same things that are ALREADY in your body.
It would be a higher standard.
It would be the cleanest possible deodorant.
This is what we did with Mineralized.
Mineralized uses magnesium and calcium to stop odor.
Stuff your body is familiar with.
Your body already manages magnesium and calcium. They are part of the natural cycles of your body.
Mineralized is BEYOND natural. It is made of ingredients that are naturally IN YOU.
We make a healthy and eco-friendly deodorant that actually works, so you can stop worrying about the long-term health effects of chemical deodorants.
We read the scientific literature on the chemistry of body odor.
Body odor originates from naturally occurring bacteria that live on your skin. These bacteria eat your sweat, and the bacterial waste products have an unpleasant odor.
This is why it takes a little time for odor to start (if you forget to wear a deodorant or antiperspirant): the bacteria need to first eat your sweat, and it takes a little time for the odorous waste products to build up.
We looked at the chemical structure of these odorous waste products.
We then searched for a combination of mineral compounds that would neutralize these waste products.
Here is where we diverge from the rest of the industry:
We restricted our search to only include 1) Minerals commonly found in spring water, and 2) Minerals found and required in your body.
This way, we could be SURE there wouldn't be any foreign chemicals in our formulation.
Your body knows how to deal with magnesium and calcium (the main ingredients). They are regulated by your body. Any excess is simply eliminated through your kidneys.
Mineralized is in that sense a return to nature, but using the tools of modern science and reasoning.
James is a Canadian with B.Sc. in engineering and then physics in graduate school. After 5 years studying physics, he dropped out of his PhD to join industry (with an M.Sc). After 8 years there, he took a little mini-retirement and spent a lot of time in nature, camping, hiking, skydiving and climbing.
It was during this time he started wondering:
Why do humans have body odor?
Does a horse smell bad to another horse?
Isn't it a bit strange that we can smell terrible to each other?
Inspired by natural water sources, he began to wonder if the sterile, chlorinated water (and lack of minerals in the water) had anything to do with it. His natural curiosity and background as a scientist led him down the path of research and experimentation to develop the current Mineralized formulation. See a summary video of how Mineralized works here.
Design and Creative
The Mineralized brand and packaging concepts are advanced by Dave Seator, a trusted partner and creative resource. If you have any creative feedback, critique or requests, please let us know.