How is Mineralized different?

    Magnesium and calcium ingredients that neutralized body odor.

    The formula was invented by a scientist turned creator.

    We studied the scientific literature on the chemistry of body odor.

      We then looked for compounds that satisfied 3 conditions:
        1. Neutralized body odor
        2. Made of minerals that are already in your body
        3. Made of minerals that are naturally found in spring water sources.


        Mineralized is a new concept in deodorant that sits at the intersection of those three conditions:



        1. Firstly, it has to eliminate body odor.

        2. To be harmless to your body for the long term, we chose minerals that are familiar and native to your body.

        3. Short story: It is a return to natural water sources. Longer story can be found here.



        Our formula is made of simple magnesium and calcium compounds (ingredients).

        It does not contain baking soda, aluminum, or any chemicals. And it works.



        Eco-Friendly Product Life Cycle

        Where do your products come from, and where do they end up?

        We put a lot of thought into this when building Mineralized. We aren’t perfect, but we are ahead of most others.


        Sustainable Product Packaging

        We are plastic-free.

        Recyclable: our main container is made of recyclable aluminum.

        Refillable: biodegradable cardboard refill containers, just fill up your container.

        The applicator sponge is only 70% biodegradable. We are actively testing a fully biodegradable option that also works as an applicator (to see if it is actually biodegradable, as it is quite new technology).

        We chose an applicator that has a long lifetime: it can be washed repeatedly without wear.

        Shipping: lightweight, and no plastic in our shipping materials.


        Mineralized Powder

        We are free of petrochemicals.

        Many personal care products use chemicals that are derived from oil.  This is how many common deodorants are made into sticks and gels. 

        Even “vegetable-derived” chemicals come primarily from corn, a monocrop that is being shown to be harmful to the planet.

        Mineralized ingredients are commonly sourced from evaporating high-mineral-content water (such as sea water), and the mineral residue is separated for use in industry. Specifically, most of our minerals come from the dead sea.

        This is much better than digging oil out of the ground. 

        Powder lifecycle: when you shower and Mineralized rinses away, you are only adding the same minerals back into the water where they came from.



        Shop all now