Ingredients
Benefits
- Very gentle on skin: No aluminum or baking soda. The "deodorant of last resorts" for many with sensitive skin.
- pH very slightly alkaline.
- "Feels like nothing" underarm feel. Free of any greasy, waxy or gooey residue because it is a powder. People love the way it feels!
- Non-toxic: Free of plastics, petrochemicals (chemicals from oil), parabens, phthalates and lilials, and hormone / endocrine disruptors.
- Vegan, gluten free, not tested on animals.
- Won't stain clothing (if you get it on your clothes, it easily brushes off. Even dark clothes).
- All are now free of coconut oil (May 2024) and use organic jojoba oil instead. Exception: charcoal unscented uses coconut as the source of the activated charcoal. This does not contain any oil, but if you are sensitive to coconut oil you might want to avoid.
Made of minerals magnesium and calcium.
Ingredient list:
Announcement: All are now free of coconut oil and use jojoba oil instead (May '24).
Magnesium Hydroxide is an antacid and helps neutralize odor and is derived from sea water. EWG ranked 1 (safest).
Magnesium Carbonate absorbs moisture, keeping you drier. EWG ranked 1 (safest).
Calcium Carbonate (Calcite) is an antacid and helps create an inhospitable environment for odor-causing bacteria. EWG ranked 1 (safest).
Magnesium Oxide (Magnesia) is a hydroscopic (water-absorbing) compound also derived from sea water. EWG ranked 1 (safest).
Organic Jojoba Oil. A very small amount of food-safe, organic oil is added to dampen the powder for easier application. EWG ranking depends on brand, but generally 1 (safest).
Essential oils* (in scented Mineralized). We source high-quality (organic when possible) essential oils for our scents.
Scents:
Worried you won't like the scents? Free exchanges, just contact us!
3 new additions (Apr 2025): Vetiver, Cedarwood Atlas, and Charcoal Unscented.
Vetiver (Leather, tobacco, grassy, elegant and primal)
Cedarwood Atlas (Crisp, light cedar, hints of soft mint, subtle notes of dark fruit.)
Tea Tree (fresh, herbal, antiseptic, similar to eucalyptus but more complex)
Sandalwood (creamy, gently warm, subtly spicy, sophisticated)
Cherry Blossom* (light, sweet and refreshing with notes of pear, rose, and vanilla)
Blue Tansy (earthy, slightly fruity, herbal with honey undertones, surprising depth and complexity)
Lavender (floral, clean, notes of rosemary and mint, calming and soothing)
Pink Grapefruit + Bergamot (crisp and fruity, fresh, bright and invigorating)
Sage (dry, herbaceous, peppery, hints of eucalyptus and mint, magical and cleansing)
Wild Black Spruce (freshly-cut pine, clean, sharp, musky, wild and ancient)
Vanilla (sweet, rich, freshly baked, warm and cozy)
Rose (graceful, exquisite, softly floral sweetness, and delicate and commanding)
Sensitive Unscented (completely unscented, smell like yourself, and our most sensitive offering).
Charcoal Unscented (Sensitive Unscented infused with organic activated charcoal. Charcoal is sourced from coconut).
Charcoal in deodorant helps absorb moisture and neutralize odor-causing bacteria due to its highly porous structure. The darker pigmentation of our charcoal-infused formula also reduces the visibility on darker skin complexions.
*Cherry blossom is technically "fragrance oil", not an essential oil. It is free of parabens, phthalates, Lyrals and Lilials (all known to have negative effects on humans). All other oils are essential oils, organic when available.
Certificates of Analysis:
We do not 3rd party test our final products, but the ingredients are tested thoroughly before we buy them.
Our powder ingredients abide by Proposition 65 list of banned ingredients and do not contain any of these substances:
http://oehha.ca.gov/prop65/
Here are the certificates of analysis of the powder ingredients:
Essential oil certificates are available upon request.
Mineralized is the non-toxic deodorant powder.
It is made of things that are ALREADY in your body.
Compare that to chemical deodorants, full of bodily-foreign ingredients.
Mineralized uses magnesium and calcium to stop odor.
Stuff your body is familiar with.
Your body already manages magnesium and calcium.
They are part of the natural rhythms of your body.
Mineralized is BEYOND natural: It is completely non-toxic, by design.
Food-quality ingredients
Each ingredient is the highest purity ("food grade") and is safe to consume. You could technically eat this deodorant (the unscented version).
Eco-friendly: the majority of the ingredients come from evaporating sea water and harvesting the remaining residual minerals. Not digging oil from the ground.
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"It does not irritate my skin, and it works!" -Toni