Our Vision

There is no "away" in nature

 

We offer a product:

• that works (~95% success rate)
  
• that is safe and non-toxic
• that has a unique format (a powder) that offers unique benefits ('feels like nothing', not sticky or greasy, body/foot powder, dry shampoo,face de-shiner, etc)
• that is sustainable and refillable
• but requires a new application method and learning curve

 

We are trying to nudge the world towards a different future regarding personal care products.

When you throw something away, it goes somewhere. It always has.

The chemicals in most products were never meant to return to anything. Most personal care products are made to be used once, then forgotten, both the packaging and the ingredients themselves.

What happens before and after is someone else's problem.

Nature has never worked this way. You breathe out carbon dioxide, and a tree breathes it in. The tree breathes out oxygen, and you breathe it in tomorrow. The water cycle, the carbon cycle, many other cycles: Nature is generally cyclical.

Magnesium and calcium move through your body in the same quiet rhythm, used and returned, used and returned, for as long as you are alive. Nothing is foreign. Every step leads to the next. The loop closes.

Mineralized is designed in this way. Two minerals familiar to your body and to nature.

To live in harmony with both your body and the environment, what you put on your body should be made of things your body and nature already know.

Already part of the cycle.

In the long-term future, if we are to live in harmony with our bodies and the environment, this is how all products should be made.